eBay to Push for Leadership in Mobile Commerce
Posted on March 29, 2013 by
SAN JOSE, Calif.-eBay said it has initiated strategies that are intended to put the company at the forefront of connecting consumers and retailers through mobile technologies.
In a meeting with members of the financial community, the company said its goal is to enable $300 billion in global commerce by 2015, up from $175 billion last year. It is focusing on meeting that goal by driving growth in its core Marketplaces, PayPal and GSI Commerce businesses, and by leveraging its mobile-commerce and other commerce technologies to bring about new experiences for consumers and retailers.
John Donahoe, eBay's president and CEO, said at the meeting that mobile is leading a "commerce revolution. Technology is creating a new, web-enabled retail interface, a new seamless, multiscreen commerce experience that connects consumers anytime, anywhere. This will expand shopping beyond conventional store environments and e-commerce sites. How we shop is being transformed, and eBay Inc. intends to be a leader in this new commerce world."
The company defined enabled commerce volume as the total commerce volume and payment volume across all three of its business units. Achieving the $300 billion enabled-commerce goal will propel eBay's revenues up 50 percent over the next three years, to $21.5 billion, the company said.