HSN Launches Redesign of Its E-commerce Channels
January 16, 2013,
ST. PETERSBURG, Fla.-HSN has debuted a redesign of its website, hsn.com, with new tools integrating the site with the company's social-media platforms.
The goal of the redesign, according to an HSN statement, is to enhance the shopper experience on hsn.com and across all mobile devices. It features new integration functions across all of HSN's social communities, allowing shoppers to share product finds, thought and reviews with friends, and thus influence shopping choices in real time. HSN is using a platform for this integration from Mass Relevance, a social-media company.
HSN said its platforms now offer a new look and feel that is designed to make shopping easier through a simplified user interface and "shop by category" options. They also provide more intuitive site navigation, which allows shoppers to quickly find their favorite brands, personalities and information on events.
Jill Braff, HSN's executive vice president of digital commerce, said, "Through our redesign, HSN will further integrate content, community and commerce to create a unique shopping experience that you won't find anywhere else."
Other Articles By Author
HFN Launches Interactive Idea Book
HFN's DIGITAL EDITION
COVER STORY: HFN Turns 90
We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.
ALSO IN THIS ISSUE:
- Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
- Omnichannel Retailing - In the Mobile App World, Time is Money