The Land of Nod to Open NYC Pop-Up Shop
October 5, 2012,
NEW YORK-The Land of Nod, the multi-channel retailer for baby and kids' furniture, bedding, accessories and toys, will open its first brick-and-mortar shop in New York City with the debut of a pop-up Holiday Toy Shop in November.
Over 3,200 square feet will be filled with exclusive assortment of children's toys and holiday decor and will host children's events each week such as book readings and DIY crafts. The Land of Nod Toy Shop, located on on Prince St. in SoHo, will be open Nov. 2-Dec. 31. Prices will range from $1.95 to $349.