NRF: Holiday Sales Finish Below Forecast
January 16, 2013,
WASHINGTON-Total retail sales during the just-completed holiday season rose 3 percent to $579.8 billion, less than the forecasted rise of 4.1 percent from the National Retail Federation, according to a statement from the trade association.
NRF produced its tally after yesterday's report on December retail sales from the U.S. Census Bureau, which showed that total U.S. retail sales in December increased 0.5 percent from November and 4.7 percent from December 2011. The holiday-sales gain included an increase of 11.1 percent in "non-store" sales. Shop.org, NRF's digital retailing division, had predicted that online sales for the November-December holiday period would gain 12 percent.