HFN Resources at the Housewares Show

Additional magazine distribution, a millennials panel and social media giveaways are among HFN’s activities
Posted on March 4, 2016 by Andrea Lillo

McCormick PlaceCHICAGO—The housewares industry descends upon Chicago tomorrow for the annual International Home + Housewares Show, and HFN will be there with a multitude of resources to support retailers and manufacturers.

HFN’s national March issue and three exclusive show dailies will be given out at the show. This year, however, besides hand distribution throughout the convention center, they will be distributed at additional spots: HFN’s new booth in the South Building (S3084), conveniently located near the Cooking Theater, as well as room dropped in several hotels, including the Hyatt Regency McCormick Place, Sheraton Chicago Hotel & Towers and the Intercontinental Chicago. This will  allow attendees in those hotes to start the day reading HFN while enjoying that first cup of coffee before hitting the trade show floor.

The national issue is chock full of housewares and tabletop new products, trends, research and news analysis, along with a special cookware mega section, and a cover story on Williams-Sonoma’s growing total home stores. The show dailies also feature a plethora of new products and will serve as a roadmap each day to celebrity appearances in the Cooking Theater as well as special events at exhibitor booths, educational programs hosted by the International Housewares Association and a map of Chicago highlights.

HFN’s Editorial Director Warren Shoulberg and Chief Brand Officer Maureen Azzato will be presenting a panel on Sunday. Titled “How Millennials Make Themselves at Home,” Shoulberg and Azzato will present proprietary research on this lauded demographic, followed by a Q&A with their panel, which includes special retail guests Kecia T. Hielscher of Nordstromrack.com/HauteLook and KC Lapiana of In the Kitchen, and suppliers Jeffrey Kruskall of Meyer Corp. and Julie Owens of Blendtec. It begins at noon in Room S100/Grand Ballroom in the South Building.

At its booth, HFN invites attendees to stop by to take a selfie using the HFN Selfie Frame and then post it to social media sites using the hashtag #ILoveHFN for the chance to win prizes. The image that gets the most likes on Facebook, Twitter, Pinterest and Instagram will win a $250 American Express gift certificate. Retailers are also eligible for daily drawings by dropping their business cards in the bowl at the booth on Saturday, Sunday and Monday (drawings will take place at 4 p.m. each day). Winners—who do not need to attend the drawing—will each receive $100 gift certificates.