HFN Resources at the Housewares Show

Additional magazine distribution, a millennials panel and social media giveaways are among HFN’s activities
March 4, 2016Andrea Lillo

McCormick PlaceCHICAGO—The housewares industry descends upon Chicago tomorrow for the annual International Home + Housewares Show, and HFN will be there with a multitude of resources to support retailers and manufacturers.

HFN’s national March issue and three exclusive show dailies will be given out at the show. This year, however, besides hand distribution throughout the convention center, they will be distributed at additional spots: HFN’s new booth in the South Building (S3084), conveniently located near the Cooking Theater, as well as room dropped in several hotels, including the Hyatt Regency McCormick Place, Sheraton Chicago Hotel & Towers and the Intercontinental Chicago. This will  allow attendees in those hotes to start the day reading HFN while enjoying that first cup of coffee before hitting the trade show floor.

The national issue is chock full of housewares and tabletop new products, trends, research and news analysis, along with a special cookware mega section, and a cover story on Williams-Sonoma’s growing total home stores. The show dailies also feature a plethora of new products and will serve as a roadmap each day to celebrity appearances in the Cooking Theater as well as special events at exhibitor booths, educational programs hosted by the International Housewares Association and a map of Chicago highlights.

HFN’s Editorial Director Warren Shoulberg and Chief Brand Officer Maureen Azzato will be presenting a panel on Sunday. Titled “How Millennials Make Themselves at Home,” Shoulberg and Azzato will present proprietary research on this lauded demographic, followed by a Q&A with their panel, which includes special retail guests Kecia T. Hielscher of Nordstromrack.com/HauteLook and KC Lapiana of In the Kitchen, and suppliers Jeffrey Kruskall of Meyer Corp. and Julie Owens of Blendtec. It begins at noon in Room S100/Grand Ballroom in the South Building.

At its booth, HFN invites attendees to stop by to take a selfie using the HFN Selfie Frame and then post it to social media sites using the hashtag #ILoveHFN for the chance to win prizes. The image that gets the most likes on Facebook, Twitter, Pinterest and Instagram will win a $250 American Express gift certificate. Retailers are also eligible for daily drawings by dropping their business cards in the bowl at the booth on Saturday, Sunday and Monday (drawings will take place at 4 p.m. each day). Winners—who do not need to attend the drawing—will each receive $100 gift certificates.

Andrea LilloAndrea Lillo | Senior Editor

Andrea Lillo has written about a variety of topics, from beer gardens in Queens to kitchen design trends to residential caves. Having joined Home Furnishings News in 2006, she serves as Fashion Editor.


  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover


    August 2017

    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.