Mohawk Home Launches Videos On YouTube
October 18, 2011,
SUGAR VALLEY, Ga.-Mohawk Home has added YouTube.com to its online outreach program to consumers with "Our Home: Unscripted," a group of videos focusing on three families and how Mohawk rugs fit into their homes and lifestyles. The company will add more videos in the future, focusing on such subjects as why to buy a rug pad, what's the right-sized rug to buy and more.
"Mohawk Home enjoys the engagement with the end consumer through social media," said Bill Kilbride, president of Mohawk Home. "Throughout our facebook and twitter accounts we have been able to reach end use consumers like never before. With the new addition of our YouTube channel we continue to be the proactive leader in our industry through technology."
Mohawk relaunched its website (mohawkhome.com) earlier this year, and already has facebook and twitter pages.
Other Articles By Author
Patti Carpenter Talks Color and its Importance in the Home
HFN's DIGITAL EDITION
COVER STORY: Sharpening the Focus on Millennials
Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.
ALSO IN THIS ISSUE:
- Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
- Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.