Mohawk Home Launches Videos On YouTube
October 18, 2011,
SUGAR VALLEY, Ga.-Mohawk Home has added YouTube.com to its online outreach program to consumers with "Our Home: Unscripted," a group of videos focusing on three families and how Mohawk rugs fit into their homes and lifestyles. The company will add more videos in the future, focusing on such subjects as why to buy a rug pad, what's the right-sized rug to buy and more.
"Mohawk Home enjoys the engagement with the end consumer through social media," said Bill Kilbride, president of Mohawk Home. "Throughout our facebook and twitter accounts we have been able to reach end use consumers like never before. With the new addition of our YouTube channel we continue to be the proactive leader in our industry through technology."
Mohawk relaunched its website (mohawkhome.com) earlier this year, and already has facebook and twitter pages.
Other Articles By Author
Von Tobel Cites Brass Textures Among Top Trends
HFN's DIGITAL EDITION
2017 State of the Industry Report
Cautious Optimism, Mixed Results
Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.
ALSO IN THIS ISSUE:
- TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
- Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
- N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.