IBM: Cyber Monday Spending Increased 33 Percent
November 29, 2011,
[caption id="attachment_7172" align="alignleft" width="225"] IBM Benchmark data shows that Cyber Monday 2011 online sales were up 29.3 percent over Black Friday. (PRNewsFoto/IBM)[/caption]
ARMONK, N.Y.-Cyber Monday sales soared yesterday, increasing 33 percent over those on the same day in 2010, according to cloud-based analytic findings by IBM.
Consumers also spent more than they did on last year's Cyber Monday. The average order value was $198.26, compared to $193.24 last year, IBM said. Consumers used their mobile devices more this year to ring up those sales; 10.8 percent used a mobile device to visit a retailer's site (compared to 3.9 percent last year), and mobile sales rose to 6.6 percent on Cyber Monday versus 2.3 percent in 2010.
"Cyber Monday was once again the big winner for the Thanksgiving holiday shopping season, with a record number of consumers focused on finding the best online deals," said John Squire, chief strategy officer, IBM Smarter Commerce. "Retailers that adopted a smarter approach to commerce, one that allowed them to swiftly adjust to the shifting shopping habits of their customers, whether in-store, online or via their mobile device, were able to fully benefit from this day and the entire holiday weekend."