NRF Survey Offers Some Holiday Hope

WASHINGTON--U.S. shoppers won't only focus on low prices and basic necessities during the upcoming holiday season, according to the findings of the annual Holiday Consumer Intentions and Actions Survey from the National Retail Federation.

More than three-fifths of the respondents (61.7 percent) said the economy will impact their holiday spending this year, down from 65.3 percent in last year's survey. When asked which one factor will be most important in their holiday shopping, 41.8 percent of the participants said sales or price discounts, and 12.7 percent said everyday low prices. These results were either slightly down or flat with last year, NRF said.

The respondents said they plan to spend an average of $688.87 on holiday-related shopping this year, up 1 percent from last year. "Consumers will still shop with the economy in the back of their minds, but we're starting to see shoppers take baby steps toward a new normal," said Matthew Shay, NRF's president and chief executive officer.

In other survey results, the number of respondents who mentioned customer service as their most important factor rose 90 basis points to 5.3 percent, and those citing quality as the number one factor increase 90 basis points to 12.7 percent. The survey was conducted for NRF by BIGresearch, the market-research firm.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


  • Macy’s Discusses Virtual Reality Test at HFN’s Omnichannel Summit

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover October 2017


    October 2017


    One Kings Lane Flashes Forward

    Formerly a flash-sale only website, One Kings Lane—now under the ownership of Bed Bath & Beyond—evolves into a lifestyle retailer with a new physical presence.


      •  HFN Tech & Omnichannel Study- Although e-commerce shopping is increasing dramatically among consumers, home retailers lag in their current and future tech investments and implementation.
      • Market Previews: High Point & Tabletop- The newest collections and influencer trends emerge in our High Point Market and N.Y. Tabletop Show special sections.