Balta to Debut Prisma Next Month in New York

Posted on February 26, 2013 by HFN Staff

DALTON, Ga.--At next month's New York Home Fashions Market, Balta U.S. Inc. will debut Prisma, a new flatwoven collection that uses an exclusive Balta yarn system that the company said has a prismatic effect because of how it reflects light.

"I am very excited about our innovative new Prisma collection," said Patrick Moyer, Balta U.S.'s president of sales and marketing. "Our customers are asking for more vibrant designs and colors, and Prisma will surely deliver on that."

Made with 100 percent UV stabilized polypropylene yarns and featuring Balta's Stainsafe technology, Prisma has a textured construction and is primarily of geometric designs in such colors as citron, ochre, steel gray, terra and aqua marine. More than 20 patterns will debut. A 5-by-7 will retail between $99 to $149.

"These rugs are not only affordable, but incredibly durable and require very little maintenance," Moyer said.

The company, which shows at 295 Fifth Avenue in New York in suite 1504, will also debut four other collections, including ones with heavy shags and luxury flatwoven rugs.


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