Blue - and More - on View in New York

New York Home Fashions MarketTop to bottom: Maples included several blues in its introductions at market, including in its Elemental theme. 212-545-8780 Nourison's Brisbane shag collection of area and accent rugs is machine-made of polypropylene in Turkey. Balta's Aura collection will retail at $99 price point for a 5-by-8.

Blue was the hue on view at the recent New York Home Fashions Market, as this colorway--while always popular--has been on the rise in the home furnishings category. Other themes at market included shags and Americana.

At Maples Industries, "colors like blue are doing extremely well," said Arnie Stevens, vice president of sales. "All types of blue are extremely important," including teal, smoke, navy and denim. The company highlighted four design styles at market, including Elemental, a style that was "a softer approach to modern," said Stevens, and included several blue hues. Refinement was a sophisticated group, shown with both coral and blue colorways.

Among the trend groupings at Mohawk Home was one focused on Americana, a heritage focus that had more of "a menswear kind of look," said Donna Sandy, design manager, import bath, Mohawk Home. Multi-colored tile looks were also predominant in both the area and bath rug categories.

Memory foam in Mohawk's bath rug line continues to expand, adding new constructions, such as embroidery, tufted and knit pile embossing and heat-transfer printing. "We try to combine constructions to get something new," said Sandy.

The next generation of shags-ones that have patterns-debuted from several companies. Oriental Weavers bowed Catalina, its first patterned shag line. It is made in Egypt of eight-color "barber pole" yarn; a 5-by-8 will retail for $199.

Nourison unveiled several new shag lines with patterns, including Galway, made in Turkey, and Brisbane, made of polypropylene. In its Kathy Ireland line, Nourison showed the solid-color Studio shag group, made of polyester and having a sheen for added interest.

Price points are also key. Balta looked to offer a woven rug at a $99 price point for a 5-by-8 because there was nothing out there in that price range, said Pat Moyer, president, sales and marketing, rug division, Balta U.S., so it debuted the Aura line. "It's positioned to hit a sweet price point." Reflection was another line that will retail at $99, in a cut-and-loop construction. "It's a nice, textural piece," he said, and includes both bold and very subtle styles.


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