IMC: Winter 2014 Las Vegas Market Shatters Previous Records
Posted on February 4, 2014 by
LAS VEGAS-Last week's winter Las Vegas Market hosted its biggest and best attended market in its nine-year history, according to show owners International Market Centers.
IMC said the show experienced record-breaking gains in both attendance--with 21 percent more buyers--and buying opportunities, with 850,000 more square feet of resources than last winter.
"Las Vegas Market is growing both resources and attendance at an exponential rate, and this winter marked the largest market in our history," said Bob Maricich, CEO, IMC. "In the last 12 months, we have aggregated existing resources, added new categories and floors and increased participation of local and regional sales representatives, all of which has sparked momentum."
While the market experienced overall attendance gains of 21 percent, growth in the gift category was most dramatic, with 90 percent increases over last year. Notable increases were also noted in both home decor and furniture--of 21 percent and 17 percent respectively.
IMC said leasing activity has been robust in the last 12 months, bringing 1,200 new home decor, furniture and gift resources to Las Vegas Market in both permanent showrooms and temporary presentations. In total, 850,000 square feet of resources--500,000 from gift and home decor and 350,000 from furniture--has been added since winter 2013. Additionally, the number of temporary exhibitors has increased by 10 percent in just one year, with a record 340 gift and home decor exhibitors showcased on three floors in Building C and 80 furniture exhibitors featured on B2 at the winter 2014 Market.
Winter market highlights included the introduction of a new Sunday-Thursday date pattern, debut of new and expanded showroom resources and launch of three new temporary exhibit categories.
The summer market will run July 27-31.