Mood Upbeat at Atlanta Area Rug Market
January 13, 2012,
ATLANTA - A new vibe infused AmericasMart yesterday, as a more optimistic rug industry gathered to see the latest designs at the Atlanta International Area Rug Market, which runs through Sunday. Companies also debuted new showrooms, and a slew of parties took place last night to celebrate the start of another year.
New technology was also seen, as Millennium Weavers introduced TexelWeave, which weaves different nylon fibers, along with polypropylene, on a Wilton loom. The rug is then dyed, and the different nylons take the dyes differently to create the pattern. "The nylon defines the pattern," Mike Thompson, vice president of sales, told HFN. "Nobody else has this technology," said Jeff Knott, president and CEO.
The first collection to use TexelWeave is called eMotion, which has 10 designs and 20 colors initially. One of the new designs, called Nikki's Nature, shown here in toasted sienna, was entered by Millennium in the America's Magnificent Carpet Awards, which takes place tonight at the Georgia Aquarium.
Color continues to be a powerful story throughout, and among Safavieh's new collections was Modern Art, a wool and viscose group in bright paint splatter-like designs. The company also showed a new ikat collection of hand-tufted wool designs. And in a new patchwork collection, old rugs of similar colors are patched together and sheered, so no two are alike.
Couristan has "a very clear color story this market," said Donielle Arabia, director of public relations, especially with soothing and calming hues, such as soft teals and grays. Celebrating its 85th anniversary, Couristan launched an anniversary collection called Timeless Treasures, which is reflective of the company's earliest lines, but in current colors. The company also debuted its first bamboo rug called Sagano, which is made of soft, hand-spun bamboo, as well as another collection of a bamboo and wool blend.
Ikats are a perfect way to showcase color and were seen in many showrooms, such as Harounian Rug Imports, which unveiled an ikat group called Glamour, made of hand-tufted wool. Subtle designs appeared in several other new solid-color hand-tufted groups at Harounian--named Herringbone, Candice and Ribbon--along with the solid-color Renoir design. The company also had a fun new shag called Bubble that is made of polypropylene and in five colors.
Showing in its new showroom, 5-F-1, Jaunty debuted a new patchwork collection of wool and polypropylene made in India. In seven colors, the flatweaves will retail for $399 for a 5-by-8. In addition, in collections that are doing well, the company added larger sizes, such as 11.5-by-17, 8- and 10-foot rounds and a 4-by-12 runner.
In a new and larger showroom this market, space 6-F-1, Orian Rugs emphasized its new Gallery collection, which targets the furniture, specialty and independent regional retailers. The company also recently added several executives to focus on sales for Gallery: Michael Donavan is vice president of sales for the Northeast region and Paul Crump is vice president of sales for the Southeast.