Nourison Expands kathy ireland Worldwide License at Summer Markets

Posted on July 9, 2013 by HFN Staff

Nourison OvationThe Ovation design is in Nourison's new Palisades line.

SADDLE BROOK, N.J.-Nourison and kathy ireland Worldwide will continue to roll out the new licensed collection this summer with decorative accessories and new rug collections. The license was first announced at April's High Point Market.

The new rug lines include Hollywood Shimmer, which is powerloomed of wool blends with silk highlights; Santa Barbara, a powerloomed polypropylene shag assortment; Bel Air, which consists of powerloomed area rugs highlighted with silk-like, cut pile polypropylene on velvety-soft, flat-woven chenille grounds; Palisades, a group of area rugs with a dense cut and loop pile; Villa Retreat, which has powerloomed designs featuring a high/low texture, cut pile motifs on ultra-soft, flat woven, chenille grounds and with hand carving; and Lumiere, a powerloomed collection featuring beautifully bordered, time-honored Persian motifs and made from 100 percent New Zealand hard-twist wool.

In addition, the kathy ireland Home by Nourison pillows will debut in an array of designs, fabrics, finishes, color palettes and decorative techniques, including prints-on-raw silk, beading, sequins, embroidery, hair-on-hide, metallic yarns, gemstones and gold foil.

"It is exciting to see this extension of our partnership with Nourison at the Atlanta market," said Kathy Ireland, CEO and chief designer of kathy ireland Worldwide. "Alex Peykar and his extraordinary team are geniuses in the world of flooring fashion ... Our styling is on trend, our designs are beautiful and our pricing is very competitive. I believe kathy ireland Home by Nourison is an incredible offering for every retailer and their customers ... From day one at the High Point Market retailers have embraced what we are doing together."

"We are thrilled to be partnering with such a luminary in fashions and home furnishings," said Alex Peykar, principal of Nourison. "Kathy is well known all around the world as a trend maker and her brand is one of the most recognizable names in the industry. I am certain that kathy ireland Home by Nourison will be a dynamic, fashion forward and highly successful product line in home design."


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