Safavieh Rugs "Style Spotted" at High Point Market
October 26, 2012,
PORT WASHINGTON, N.Y.-Two Safavieh rug designs were selected by High Point Market Style Spotters as favorite products during the recent High Point Market.
In Thom Filicia's sustainable hemp collection, the Nottingham pattern was chosen by Lisa Mende, principal of Lisa Mende Design, who pointed out its trendsetting colors of red, blue, yellow and aqua.
"This handknotted beauty would be great most anywhere," said Mende. Janel Laban, executive editor of Apartment Therapy, singled out a new Santa Fe rug that combines a Peshawar weave wool pile with a Soumak flatweave in metallic yarn. "Brick red plush pile meets subtly metallic silver flat weave: Beautiful unique rug from Safavieh," Laban said.
Launched a year ago, High Point Market Authority's Style Spotter program has a select group of home fashion trendsetters pin their favorite products and trends on Pinterest from exhibitors during the show.
"We are honored to have our designs validated by top home fashion trendsetters; this distinction is especially significant when you consider that of the 167 products selected by the Style Spotters this market, only five were area rugs," said Arash Yaraghi, principal, Safavieh. "This promotion by High Point Market is wonderful exposure for exhibitors like Safavieh, and also for the area rug category as a catalyst for color and pattern trends. As the Style Spotters program continues each season, we hope to see the percentage of rugs grow in proportion to their vital role in interior design."