Safavieh to Unveil 23 New Shag Collections in Las Vegas

July 25, 2013HFN Staff

SafaviehSafavieh's Rio shag

PORT WASHINGTON, N.Y.-Safavieh will double its shag offerings next week at Las Vegas Market with the launch of a major shag rug merchandising program. Consisting of 23 collections, the new program addresses multiple retail channels. Twelve shag collections are completely new and another 11 have been expanded with new colorways and patterns. The company shows in Building A, A-101.

The multi-tiered program includes shag rugs designed for brick and mortar and online distribution, including designer showrooms, area rug dealers, furniture and department stores, floor covering specialty stores, discounters, home improvement and warehouse clubs. Prices range from $236 to $880 in the 5-by-8 size.

"Our aim is to be the category leader in shag area rugs," said Arash Yaraghi, a Safavieh principal. "We have designed multiple collections that are styled and priced to make us the go-to source for customers in every distribution channel. The criteria we set for each line in the program deliver quantifiable competitive advantages at retail in both value and fashion."

Marketed under the Safavieh Shag name are 15 collections. These include solid color shag rugs in various pile heights, yarn thicknesses and gram weights. Solid color collections are handtufted or power- loomed, in acrylic, polyester and polypropylene yarns and include Classic Shag, Classic Ultra, California Shag, Paris Shag, Monterey Shag and Carmel Shag.

The Safavieh Shag brand also features three sculpted shag collections, including the new 3-D Shag line, with artfully sculpted rugs, in patterns from diamond motifs to channel stripes and waves. Crafted of polypropylene yarn, 3-D Shag rugs are handtufted and will retail for $360 for 5-by-8.

Other sculpted shag collections include Florida Shag with patterns created from a raised high and low pile. Designs range from abstracts to animal prints, floral and vine motifs, damask swirls and scrolls. The Miami Shag collection references Art Deco, pop art and graphic forms in sculpted shags power-loomed of polypropylene.

Also debuting in the Safavieh Shag range are Art Shag, a selection of boldly colored modern art designs power-loomed of acrylic pile in Turkey, and, shown, the handtufted Rio Shag, which has over-tufted synthetic fabric cutouts in taffeta and sheer textures. Safavieh will also debut its first Flokati shag rug.


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