Cleaning Up with Woolite
November 6, 2012,
Designer Liora Manne recently worked with Woolite on the laundry detergent brand's first pop-up boutique, called WooliteWashed, which debuted during New York Fashion Week. Manne created custom Lamontage accent rugs to resemble the new washing machine artwork on Woolite's Everyday and Darks bottles.
During the event, consumers were able to purchase limited-edition garments and accessories, also pre-washed in Woolite, from five designers, with all of the proceeds going to the non-profit organization Save the Children.