HGTV Home Pops Up at Mall of America
November 27, 2012,
BLOOMINGTON, Minn.-HGTV Home products are being featured at the HGTV Home Pop-Up Showroom and at the HGTV Holiday House at the Mall of America.
Through New Year's Day the 2,000 square-foot HGTV Home Pop-Up Showroom offers shoppers an up-close look at the breadth and diversity of products in the collection, including flooring from Shaw, furniture from Bassett and lighting options from ELK Lighting.
"Bringing our products together under one roof at the HGTV Home Pop-Up Showroom at the Mall of America offers shoppers and fans of all ages the opportunity to see, touch and feel HGTV," said Ron Feinbaum, general manager, HGTV consumer products. "By working with our partners to develop the in-store displays, our new HGTV Home products will inspire consumers with ideas for their own home."
The showroom is decorated with HGTV Home products throughout the space and in unique presentations, such as a patchwork sampling of HGTV Home Flooring by Shaw; a sneak peek of two new 2013 HGTV Home Furniture Collection accent pieces; and an oversized cover of HGTV Magazine's December issue. HGTV also offers shoppers an inside look at the craftsmanship and quality of HGTV Home products, including a mini-display of the custom upholstery and furniture by the HGTV Home Design Studio at Bassett.
In the mall's rotunda, HGTV Home is also showcasing HGTV Home products at the HGTV Holiday House, a life-size gingerbread house where shoppers may attend free demonstrations, meet and greets, and autograph sessions featuring popular HGTV network talent. Various HGTV Home furniture pieces and lighting are constructed in the form of a holiday tree at the gingerbread house.