Indoor/Outdoor Rugs, Made in America Emphasis at New York Home Fashions Market
March 19, 2013,
NEW YORK-Indoor/outdoor living and Made in the U.S. are two of the themes within the rug category at this week's New York Home Fashions Market, as these are both areas that continue to grow at retail, manufacturers say.
New licenses are also a part of the introductions. Mohawk Home debuted several, including Duck Dynasty, based on A&E's most-watched series and featuring a Louisiana bayou family. The rug program will have printed nylon area rugs and floor mats. In addition, Mohawk unveiled its license with the New York Botanical Garden; the collection will also include printed nylon rugs.
And though Mohawk has "never shied away from it," said Jeff Seagle, director of marketing and product merchandising, the company promoted its U.S.-made product with a vignette in its renovated showroom, and which will be the focus in its packaging. This renewed U.S.-made emphasis "is what our retail partners want from us."
Garland Carpet & Rug also focused on its U.S.-made line at market. "There's a big push now for American made," said Steve Snyder, vice president, marketing. Its cotton bath rug line, for example, is made in the U.S. "from seed to finish." Other introductions at market include its Nxt Gen line, targeting young couples and college kids, and Lifestyles, Garland's foray into value-priced indoor/outdoor olefin tufted area rugs.
Safavieh debuted its new Hampton collection of indoor/outdoor rugs, which uses both chain stitch and sweater knit loops. Designs include Moroccan tiles, stems and chrysanthemums. "We're expanding on this category," said Arash Yaraghi, principal. "We're adding more weaves and textures. The outdoor category very big and we want to take advantage of it."
Concord Global Trading also came out with a new indoor/outdoor line, called Positano. Made of frisee yarn, it will include abstract and floral designs. The company also debuted a licensed line with For Giving Souls, which has designs that incorporate inspirational sayings.
Targeting the 25-to-35 year-old couple who is decorating their open floor plan home, Artistic Weavers offers five color groups, with six designs within each so that the consumer can use the same color throughout the home. The color groups are teal, midnight sky/navy, berry, spice and dusted (neutral).
Kas Rugs delved into the memory foam category at market, showing an accent rug sample of a design from its handhooked polyester Sonesta collection. It also featured the new Vintage collection of handtufted, overdyed designs, including patchwork and updated traditional. The new Solstice line contains geometric designs handwoven of poly chenille.