Nourison Debuts Waverly Line, Comfort Mats

NEW YORK--Nourison unveiled its newest licensed line at the New York Home Fashions Market this week -- Waverly. Offering accent and area rugs, including indoor/outdoor, the new line is inspired by the fabrics from the almost 90-year-old home furnishings brand.

In the area rug collection, the rugs are divided into three groups: the Aura of Flora designs are printed on polyester and include modern floral and ikat patterns; Global Awakening is an ethnically inspired handhooked polyester collection; and the indoor/outdoor collection, Sun N' Shade, features designs including lattice and city names. The accent rug group is called Beach & Bay, a handhooked collection with nautical designs and classic stripes.

Waverly is a well-respected name, Steven Peykar, principal, Nourison, told HFN. "Their wealth of designs and archives is really unparalleled in the industry. It supplements what Nourison already offers. And it allows us to produce more popular price points as opposed to our other licensed brands. It will open doors for us."

In addition, Nourison launched its first comfort mat collection for the kitchen and, for the first time in rugs, the bath. They come in three types: hooked, printed and bath.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover

    HFN's DIGITAL EDITION

    August 2017


    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    ALSO IN THIS ISSUE:

    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.