Nourison Debuts Waverly Line, Comfort Mats
Posted on September 12, 2012 by
NEW YORK--Nourison unveiled its newest licensed line at the New York Home Fashions Market this week -- Waverly. Offering accent and area rugs, including indoor/outdoor, the new line is inspired by the fabrics from the almost 90-year-old home furnishings brand.
In the area rug collection, the rugs are divided into three groups: the Aura of Flora designs are printed on polyester and include modern floral and ikat patterns; Global Awakening is an ethnically inspired handhooked polyester collection; and the indoor/outdoor collection, Sun N' Shade, features designs including lattice and city names. The accent rug group is called Beach & Bay, a handhooked collection with nautical designs and classic stripes.
Waverly is a well-respected name, Steven Peykar, principal, Nourison, told HFN. "Their wealth of designs and archives is really unparalleled in the industry. It supplements what Nourison already offers. And it allows us to produce more popular price points as opposed to our other licensed brands. It will open doors for us."
In addition, Nourison launched its first comfort mat collection for the kitchen and, for the first time in rugs, the bath. They come in three types: hooked, printed and bath.