AICO Begins Facebook Contest
Posted on March 27, 2012 by
PICO RIVERA, Calif.-AICO/Amini Innovation Corp. has announced a new giveaway that invites Facebook users to sign up for a chance to win one of the top selling accent tables from the recently launched "Discoveries, Accents by Michael Amini."
Contestants can sign up through the end of April, when a winner will be randomly selected.
"We wanted to find a way to both celebrate the success of this new category in our line, and continue our efforts to drive the brand via social networking," said Chuck Reilly, AICO's senior vice president of sales and marketing. "Our accent line really has something for every taste, and we feel that promotions of this nature stimulate consumers to interact with our website. Ultimately, they use our dealer locator to find a store in their area, which is consistent with our 'Driving Customers to You' campaign."
AICO uses Facebook marketplace advertisements to target their specific demographics. Weekly posts featuring product, promotions, contests and news are an effort to give the tech-savvy consumer an opportunity to interact with AICO in a familiar way. AICO's Facebook page can be found at Facebook.com/MichaelAminiDesigns.