AICO Launches Consumer Ad Campaign

PICO RIVERA, Calif.-AICO has announced an aggressive consumer advertising campaign for 2012 that focuses on leading national magazines.

Chuck Reilly, senior vice president of sales and marketing, said, "The Dec./Jan. issue of House Beautiful contains a two-page spread featuring the Hollywood Swank collection--a product of the Michael Amini and Jane Seymour design collaboration.  This will be followed up with a full-page ad in the Jan./Feb. issue of Elle Decor and the February issue of Architectural Digest.  We have made a commitment to all three publications and their digital counterparts for 2012."

The company added that most of AICO's advertising efforts to date have been trade related.

"In a business climate where most companies are cutting back, AICO has been fortunate as our business is up and we want to take advantage of our momentum in the marketplace," Reilly said.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover

    HFN's DIGITAL EDITION

    August 2017


    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    ALSO IN THIS ISSUE:

    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.