American Society of Furniture Designers Launches New Initiative

Posted on February 26, 2013 by HFN Staff

NEW LONDON, N.C.-The American Society of Furniture Designers is launching a communications campaign, "Touching Lives by Design," to raise awareness of good design in home furnishings.

"The end game of our efforts is to stimulate consumer desire with a greater appreciation for our home environments," said Dudley Moore, Jr., president of ASFD.  "By celebrating the intrinsic importance of the furniture designer, we bring public awareness to the purpose of good design."

The Daly Group, a Greensboro, N.C. firm specializing in home furnishings marketing and communications is handling the re-alignment of ASFD. A new ASFD logo has been created as part of the campaign.

"We are very excited about the image the Daly Group has created with this new logo," said John Conrad, the ASFD president elect. "The new positioning statement 'Touching Lives by Design' is perfectly in sync with our profession.  The ASFD board believes that the young designers coming into our industry will easily relate and embrace the renewed ASFD."


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