Ashley Furniture Launches Augmented and Virtual Reality Initiative
November 30, 2016,
TAMPA, Fla.-Ashley Furniture Industries is beginning a company-wide virtual and augmented reality strategy to enable consumers to create interior layouts and experience living spaces in 3-D.
The manufacturer/retailer is partnering with Marxent, a provider of platforms for both AR and VR, and is using the company’s VisualCommerce platform to create and scale the company’s product catalog and publish new 3-D product experiences. The first product from this relationship is the Ashley AR shopping app, which will help shoppers see how home furnishings fit into an existing space. In addition, in-store VR technology bars will combine a guided iPad-based space configuration experience with visualization through VR headsets, which will allow shoppers to design and visualize their bedrooms, dining rooms or living rooms.
Ashley will provide information on which of its stores will feature these offering at the beginning in 2017.