Aspenhome Interacts with Consumers
December 9, 2010,
PHOENIX-Aspenhome's new interactive web pages help retailers attract consumers to their stores by giving consumers decorating tips and incentives to ignite their desire to purchase.
"Research shows that when consumers have a question the Internet is their number one resource to find their answers," said Renee Loper, Aspenhome director of marketing communications. "Our goal for 2011 is to create micro-campaigns to educate consumers, help them find the answers to their questions and then direct them to retail to make their purchase. These micro-campaigns, available to our retailers, will provide fresh and relevant content on their websites. We also plan to promote the micro-campaigns online via social media, e-zines, and blogs."
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ALSO IN THIS ISSUE:
- Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
- Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.