Biltmore Renews Licensing Agreement With Belk
August 25, 2010,
ASHEVILLE, N.C.-Biltmore's licensing division, inspired by the historic Biltmore House and gardens, has renewed its partnership with Belk department stores.
Belk originally joined Biltmore as a licensing partner in 2005, focusing on home textiles and bringing its first Biltmore products to market in 2006. Since then, the partnership has grown to be Biltmore's most in-depth, offering a full range of luxury products for every corner of the home. The recent renewal of this licensing agreement extends the partnership for another five years.
This fall Belk will unveil a variety of new Biltmore products including bedding, china, mother-of-pearl serveware and a wide range of holiday products.