Biltmore Renews Licensing Agreement With Belk

Posted on August 25, 2010 by HFN Staff

ASHEVILLE, N.C.-Biltmore's licensing division, inspired by the historic Biltmore House and gardens, has renewed its partnership with Belk department stores.

Belk originally joined Biltmore as a licensing partner in 2005, focusing on home textiles and bringing its first Biltmore products to market in 2006. Since then, the partnership has grown to be Biltmore's most in-depth, offering a full range of luxury products for every corner of the home. The recent renewal of this licensing agreement extends the partnership for another five years.

"The partnership has far exceeded our shared performance goals for the initial term of the licensing agreement," said Belk Vice President of Product Development Chris Eliason. "Working together, Belk and Biltmore have developed a track record of challenging each other to extend our business partnership in creative ways, and we are happy to extend that record into the future."

This fall Belk will unveil a variety of new Biltmore products including bedding, china, mother-of-pearl serveware and a wide range of holiday products.


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