Birkenstock to Bow Bedroom Furniture

The line will launch at IMM Cologne in January
November 29, 2016Andrea Lillo

Birkenstock ADA bedroomBirkenstock will debut bedroom furniture in January
NEUSTADT (WIED), Germany/ANGER, Austria—Birkenstock, the German manufacturer known for its iconic comfort footwear, will step into home in January with a collection of upholstered bedroom furniture and mattresses.

Working with ADA, a leading Austria-based producer of upholstered furniture, the Birkenstock sleep systems are designed to lay the foundation for restful and healthy sleep, similar to how Birkenstock’s renown footbeds help promote a healthy stance and gait. Birkenstock has been in business since 1774.

The collection will debut at IMM Cologne Jan. 16-21.

Manufactured at ADA’s headquarters in Anger, Austria, the line will be marketed through retailers in Europe, Asia and the United States, with the first products to hit store shelves at the end of next year’s second quarter.

Andrea LilloAndrea Lillo | Senior Editor
alillo@hfnmag.com

Andrea Lillo has written about a variety of topics, from beer gardens in Queens to kitchen design trends to residential caves. Having joined Home Furnishings News in 2006, she serves as Fashion Editor.

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