Bombay Brand Relaunches in the U.S.; QVC to Debut Collection

NEW YORK-Bombay Company's globally inspired look is headed back to retail.

Once a multi-channel retailer with more than 450 stores, Bombay has been repositioned for the wholesale market with programs targeting the specialty, department and mass channels. The company recently exhibited at the New York International Gift Fair, and it now has a new penthouse showroom at 489 Fifth Avenue to display its initial 250-piece collection.

On Sept. 30, it will debut on QVC with 14 home decor and accent pieces ranging from $29 to $180. While new designs are part of the initial collection, so are some former best sellers, such as the art nouveau D'Orsay table collection, Asian Garden dinnerware and the Montebello reverse-painted mirror.

"We want to demonstrate our commitment to the marketplace and present a fully realized vision of the home lifestyle brand consumers know and love," said Wil Hollands, chief merchant of The Bombay Company and president of Hermes-Otto International USA LLC, which holds the exclusive license for Bombay products in the U.S.

Bombay Brands LLC was established in early 2008 through a joint venture between Hilco Consumer Capital and Gordon Brothers Brands.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

  • Von Tobel Cites Brass Textures Among Top Trends

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover for September 2017

    HFN's DIGITAL EDITION

    September 2017


    COVER STORY:

    2017 State of the Industry Report
    Cautious Optimism, Mixed Results

    Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.


    ALSO IN THIS ISSUE:

    •  TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
    •   Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
    •  N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.