BrylaneHome Expands Plus Size Living Collection
August 31, 2011,
NEW YORK-BrylaneHome is expanding its Plus Size Living Collection, designed to further enhance the quality of life for its plus-size customers.
Launched in 2009, the Plus Size Living Collection specializes in durable products that support up to 350 pounds.
The expanded Plus Size Living product line also features new health focused items such as blood pressure monitors and scales, wider platforms and scales that measure body fat; over 50 new personal care products that are designed as helpers and solutions for the plus-size customer; extra-wide hanger sets and a deeper portable closet made to fit larger clothing; and over 20 different styles of quilts in the oversized bedding collection.
"Customers have embraced the Plus Size Living Collection and appreciate the improved quality of life these specially designed products provide," said David Milgrom, vice president, general brand manager for BrylaneHome. "No more worrying if a chair will hold their weight, or if they can safely and accurately weigh themselves on a home scale."