BrylaneHome Expands Plus Size Living Collection

NEW YORK-BrylaneHome is expanding its Plus Size Living Collection, designed to further enhance the quality of life for its plus-size customers.

Launched in 2009, the Plus Size Living Collection specializes in durable products that support up to 350 pounds.

The new additions to the collection include an increased selection of office chairs with additional widths of 25 inches; two office desks made to allow room for wider chairs; solid wood kitchen and dining chairs; parson dining chairs in several versions and occasional chairs with matching ottomans and bar stools.

The expanded Plus Size Living product line also features new health focused items such as blood pressure monitors and scales, wider platforms and scales that measure body fat; over 50 new personal care products that are designed as helpers and solutions for the plus-size customer; extra-wide hanger sets and a deeper portable closet made to fit larger clothing; and over 20 different styles of quilts in the oversized bedding collection.

"Customers have embraced the Plus Size Living Collection and appreciate the improved quality of life these specially designed products provide," said David Milgrom, vice president, general brand manager for BrylaneHome.  "No more worrying if a chair will hold their weight, or if they can safely and accurately weigh themselves on a home scale."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN May digital issue

    HFN's DIGITAL EDITION

    May 2017


    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    ALSO IN THIS ISSUE:

    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money