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Carpenter Video Supported by Belk Bedroom Makeover Contest

Posted on November 3, 2010 by HFN Staff

RICHMOND, Va.-The new online video on better sleep, called the "Paranormal Pillow" and released by Carpenter and sleepbetter.org, has received support from Belk's Pillow-Normal Activity $5,000 Bedroom Makeover contest.

Under this partnership, Carpenter and Belk are teaming to provide a $5,000 bedroom makeover to viewers of the online video who can correctly identify five of the classic movies referenced in the "Paranormal Pillow." The contest is built into a custom Facebook application on the SleepBetter page, which drives traffic to sleepbetter.org with a "making of" video, hints on the contest and articles on replacing an old pillow or mattress topper.

The video is the second in Carpenter's and sleepbetter.org's series. The first, "My Favorite Pillow," was launched on Sept. 14.