Casual Showroom Opening, Expansion at Merchandise Mart
July 14, 2014,
Merchandise Mart to Offer New and Expanded Showrooms for Chicago Market
CHICAGO-Parker James will open its first U.S stand alone showroom in Suite 1586 at The Merchandise Mart in time for the International Casual Furniture & Accessories Preview Show July 15-17. Also, Zuo Modern Contemporary will open a new showroom in Suite 15-101, a space about double the size of its former space.
"With the opening of the new showroom, Parker James is excited to have our own identity within the Chicago Merchandise Mart," said Harold Hudson, president of Parker James. "For the last 10 years Parker James was displayed inside the Summer Classics Showroom and since our business model is different from Summer Classics, we needed to have our own space. The Chicago Merchandise Mart allows us a forum to display our products and they have assembled a great team to help us achieve that objective."
"Our ability to attract new, high profile companies to The Mart for long-term commitments and our consistent expansions continue to confirm the value they place on The International Casual Furniture & Accessories Market as a trade show and The Merchandise Mart as a showroom venue," said Byron Morton, vice president of leasing. "At the core of each business decision to establish a showroom, renew or expand is a fundamental belief in this premier show and this venue, coupled with bottom line sales results."
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