Company C Expands Into Furniture
March 19, 2010,
CONCORD, N.H.-Rug manufacturer Company C will expand into furniture at next month's High Point Market, scheduled for April 17 to 22. The initial release will include sofas, chairs, chaises and ottomans in three collections, which will all be made in the U.S.
"The idea was to allow consumers to create colorful living for the whole room--including rugs, decorative accents and now furniture," said Joelle Sarette, marketing director. She added that the new items will contain Company C's four product attributes: vibrant color, casual style, texture and finishing details.
In addition, its Rockport ottoman is part of the program, and is now available at wholesale pricing, and available with any of the company's hooked rug designs. The Camden swivel glider will start retailing at $1,395, the Hanover sofa at $2,495, the Halifax chair at $1,295, the Triangle ottoman at $495 and the Rockport ottoman at $995.
Other Articles By Author
Patti Carpenter Talks Color and its Importance in the Home
HFN's DIGITAL EDITION
COVER STORY: Sharpening the Focus on Millennials
Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.
ALSO IN THIS ISSUE:
- Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
- Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.