Crate and Barrel Launches 3D Room Designer
June 26, 2012,
NORTHBROOK, Ill.-Crate and Barrel has introduced the 3D Room Designer, an application that will be available at all of the retailer's home store locations beginning on June 27.
Developed in partnership with NedSense, this furniture and design tool converts a customer-supplied digital photo of a room into a three-dimensional room model. It allows Crate and Barrel customers to transform their space using three-D models of the retailer's merchandise. Users of the app can try out different products, materials and colors, and pair them with current furnishings, thus ensuring that the products will work for them and their space prior to purchase.
A Crate and Barrel statement said more than 2,000 of the retailer's products are incorporated into the 3D Room Designer. The app will be added to the retailer's website this fall, and an iPad version is slated to debut in early 2013.
Other Articles By Author
Patti Carpenter Talks Color and its Importance in the Home
HFN's DIGITAL EDITION
COVER STORY: Sharpening the Focus on Millennials
Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.
ALSO IN THIS ISSUE:
- Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
- Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.