Crate and Barrel Launches 3D Room Designer
June 26, 2012,
NORTHBROOK, Ill.-Crate and Barrel has introduced the 3D Room Designer, an application that will be available at all of the retailer's home store locations beginning on June 27.
Developed in partnership with NedSense, this furniture and design tool converts a customer-supplied digital photo of a room into a three-dimensional room model. It allows Crate and Barrel customers to transform their space using three-D models of the retailer's merchandise. Users of the app can try out different products, materials and colors, and pair them with current furnishings, thus ensuring that the products will work for them and their space prior to purchase.
A Crate and Barrel statement said more than 2,000 of the retailer's products are incorporated into the 3D Room Designer. The app will be added to the retailer's website this fall, and an iPad version is slated to debut in early 2013.
Other Articles By Author
Von Tobel Cites Brass Textures Among Top Trends
HFN's DIGITAL EDITION
2017 State of the Industry Report
Cautious Optimism, Mixed Results
Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.
ALSO IN THIS ISSUE:
- TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
- Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
- N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.