Espacio Sami Hayek to Launch Home Collection at ICFF
Posted on May 13, 2011 by
NEW YORK-Espacio Sami Hayek, a luxury collection for the home that is a partnership between environmental designer Sami Hayek and Springs Global U.S. is launching at the International Contemporary Furniture Fair, which opens tomorrow.
Select items were on view last night at a launch party at the Cooper Square Hotel.
Comprising furniture, decorative accessories, tabletop, lighting, area rugs and textiles, the collection will be available in the fall, and will be unveiled in four phases. In designing his first collection, Hayek turned to his Mexican roots to connect materials and local artisans to contemporary design.
"Our desire is for Espacio Sami Hayek to deliver an enhanced life through products, spaces and experiences that tell a story of passion and individuality, of joy and inspiration," said Hayek, executive creative director. "Inspired by the craftsmanship of local traditions in global cultures, we will engage in artisanal processes and incorporate their heritage into elements of the brand."
The collection includes items made from Barro Negro, a dark, rich clay unique to the Oaxaca region of Mexico, and which has fascinated Hayek since his childhood. Hayek worked with a local master potter to make the material refined enough for serveware and strong enough for furniture. Luxury area rugs are woven from indigenous palm leaves using a technique that is native to the Oaxaca region. Artisans from the Huichole community in the Michoacan region are producing beaded panels with traditional Huichole motifs for Hayek's Mestizo credenza. Furniture in the luxury collection will retail from $400 to $15,000, with handcrafted Huichole pieces ranging from $24,000 to $30,000.
"Working with Sami to bring Espacio to life has been an incredible experience," said Joe Granger, president, Springs Global's Branded Business. "I am thrilled to launch this collection, which meets the standard of authenticity we set for ourselves both in terms of aesthetic, and most importantly in terms of sourcing. Our drive to manufacture as many products as possible in Mexico will bring benefit not just to manufacturers there, but also to local communities and villages with specific artisan craft expertise."
Future launches will include a more affordable line of furnishings and accessories, as well as an e-commerce site. Later plans call for a series of flagship boutiques in the U.S.--in Los Angeles, New York, and Miami--as well as locations in Mexico and Brazil.
Hayak has previously designed projects for brands such as Louis Vuitton, Poltrona Frau and Bentley, as well as launched an extensive limited time collection for Target that included furniture, bedding and accessories.