Furniture Brands Licenses with Boyd for Branded Mattresses

ST. LOUIS-Furniture Brands International has reached an agreement with mattress manufacturer Boyd Specialty Sleep for collections of mattresses and related sleep accessories under several brands in the Furniture Brands portfolio.

The sleep products will be offered under the Broyhill, Lane, Drexel Heritage and Thomasville brands. They will range from mid- to ultrapremium price points and will be marketed through multiple bedding distribution channels.

Boyd will launch its first products in these collections at the Las Vegas Market in late July/early August. These will include air and latex mattresses under the Thomasville label and foam/gel mattresses under the Broyhill brand. These lines will also have memory-foam and gel-based bed pillows and mattresses toppers, along with adjustable bed bases.

Later markets will bring the launch of mattresses and sleep accessories under the Lane and Drexel Heritage brands. A joint statement from the two companies said all of the products will be promoted to retailers and consumers using "extensive Internet marketing campaigns and social-media vehicles."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN May digital issue


    May 2017

    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money