Furniture Brands Licenses with Boyd for Branded Mattresses

ST. LOUIS-Furniture Brands International has reached an agreement with mattress manufacturer Boyd Specialty Sleep for collections of mattresses and related sleep accessories under several brands in the Furniture Brands portfolio.

The sleep products will be offered under the Broyhill, Lane, Drexel Heritage and Thomasville brands. They will range from mid- to ultrapremium price points and will be marketed through multiple bedding distribution channels.

Boyd will launch its first products in these collections at the Las Vegas Market in late July/early August. These will include air and latex mattresses under the Thomasville label and foam/gel mattresses under the Broyhill brand. These lines will also have memory-foam and gel-based bed pillows and mattresses toppers, along with adjustable bed bases.

Later markets will bring the launch of mattresses and sleep accessories under the Lane and Drexel Heritage brands. A joint statement from the two companies said all of the products will be promoted to retailers and consumers using "extensive Internet marketing campaigns and social-media vehicles."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover

    HFN's DIGITAL EDITION

    August 2017


    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    ALSO IN THIS ISSUE:

    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.