GuildMaster Launches its Amazing Race Contest
September 7, 2011,
SPRINGFIELD, Mo.-Building on the success of its previous two GuildMaster tours, GuildMaster has launched the GuildMaster Amazing Race contest, which offers a dream trip around the world to one retailer and one sales representative.
The trip will include stops in nine of the top global fashion capitals--to be determined by GuildMaster's Facebook fans--or the winner can elect to receive $10,000 instead.
For every $1,000 in GuildMaster product purchased by a retailer or sold by a sales representative, one entry is earned--so that the chance to win increases with the value of the orders. The contest ends on Friday, Nov. 19, and five finalists in each group--retailers and sale representatives--will be selected at random from the entries. Then on Black Friday, Nov. 25, one winner in each group will be drawn from the five finalists and Crowder will personally deliver the news to the winning retailer and sales representative.
To identify the favorite cities, GuildMaster's Facebook fans (www.facebook.com/guildmasterfurniture) are asked to name their dream city and post photos of the cities on the company's Facebook page. During the course of the contest, GuildMaster will highlight the top global fashion capitals, along with ongoing posts revealing the top dealers and reps.
"We plan to make The GuildMaster Amazing Race one of the themes of our fall High Point Market," Crowder said. "The showroom will feature internationally themed foods, music and videos as well as travel giveaways. It will be an atmosphere designed to re-charge our energies and to just take a break from business to have some fun."
This is GuildMaster's third tour contest. In 2009, Crowder met face-to-face with more than one hundred retailers for the inaugural GuildMaster on Tour. Last year, GuildMaster's second tour recognized outstanding retail displays across the U.S. and supported the favorite charities of the winning dealers.
Other Articles By Author
HFN Launches Interactive Idea Book
HFN's DIGITAL EDITION
COVER STORY: HFN Turns 90
We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.
ALSO IN THIS ISSUE:
- Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
- Omnichannel Retailing - In the Mobile App World, Time is Money