Hanamint to Join Outdoor Furniture Section in Vegas
July 10, 2014,
LAS VEGAS-Outdoor furniture maker Hanamint Corp. has signed a lease for a permanent showroom at the Las Vegas Market starting in August 2015.
Hanamint USA and sister company Alu-Mont will exhibit in a new 12,000-square-foot showroom in Space C-1305 as part of the casual furnishings category launch taking place at the market next summer. This will be both companies' first showing in Las Vegas.
"The Las Vegas Market's new focus on the outdoor category provides a great opportunity for us to access some dealer segments that we don't currently reach with our existing showroom in Chicago's Merchandise Mart," said Russell Sorenson, president of Hanamint. "Where our distribution efforts up until now have focused mostly on specialty patio stores, the Las Vegas Market also draws three other key groups--conventional full-line furniture stores, home decor specialists and gift shops--that hold a lot of potential for growth for us. Having a showroom in Las Vegas will enable us to expand our distribution with these and other types of stores."
"Exhibitor interest in this new product showcase is growing rapidly," said Craig Staack, vice president of home furnishings leasing for International Market Centers, which owns and operates the show. "In addition to Hanamint, Agio--another category leader--announced in mid-June that it would be the anchor tenant for the 12th floor of Building C, and more announcements will be coming soon."