Heritage Home Strengthens Brand Presence in High Point
July 9, 2014,
HIGH POINT, N.C.-Heritage Home Group will relocate each of its brands to all-new, distinct showrooms that occupy the third and fourth floors of Market Square here. The company is also re-configuring its previously occupied space in the IHFC for its Thomasville, Broyhill and Lane brands, according to International Market Centers, which owns Market Square and IHFC. The new showrooms will be open for High Point Market in October.
"Our strategy is to compete as one company with 10 highly differentiated brands - this move shows our commitment to fostering each individual brand identity, while making it easier to do business with us as a single entity," said Ira Glazer, president and CEO of Heritage Home Group.
The third floor of Market Square will feature new, individual showrooms for Hickory Chair, Henredon, Pearson, Maitland Smith and Lane Venture. The fourth floor will be occupied by Drexel Heritage, La Barge and the Barbara Barry collection of Henredon. Hickory Chair and Pearson are relocating from their previous locations at 330 and 200 N. Hamilton Street. Henredon, Maitland Smith, Drexel Heritage, La Barge and Barbara Barry are relocating from their previous locations on Eastchester Drive, and Lane Venture is moving from the IHFC. In total Heritage Home will occupy more than 121,000 square feet in Market Square.
The Thomasville showroom will relocate from the eighth floor of IHFC to the sixth floor of IHFC to occupy contiguous space with Broyhill and Lane Furniture for a total of 85,000 square feet.
"Having all of our designer brands together in a prime downtown location is ideal for supporting our future growth plans" said Roxanne Bernstein, chief marketing officer of Heritage Home Group. "This move is a significant investment and reflects our commitment to building the unique identity of each of the brands in our portfolio."
High Point Fall Market will run October 18-23.
Other Articles By Author
Patti Carpenter Talks Color and its Importance in the Home
HFN's DIGITAL EDITION
COVER STORY: Sharpening the Focus on Millennials
Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.
ALSO IN THIS ISSUE:
- Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
- Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.