Hickory Springs Names Alala National Accounts Director

Eddie AlalaEddie Alala

HICKORY, N.C.-Hickory Springs Manufacturing Company has appointed Eddie Alala to the newly created national accounts director position for its consumer products division.

In this new role, Alala will focus on maintaining and growing the division's key accounts as well as creating new business opportunities throughout the nation.

Alala joined Hickory Springs in 1990 and has held various positions within the company that have focused on establishing new business opportunities in both the retail furniture and bedding markets.

"Eddie's existing business relationships within the retail furniture and bedding markets will serve the company well as he works to strengthen key accounts and develop new relationships in the retail industry," said Dwayne Welch, executive vice president and chief sales and marketing officer of Hickory Springs. "We look forward to Eddie bringing his 20 plus years of experience to the consumer products division and opening up valuable new retail markets and revenue streams for Hickory Springs."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


  • Adriana Hoyos Relaunches Brand at High Point Market

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover for September 2017


    September 2017


    2017 State of the Industry Report
    Cautious Optimism, Mixed Results

    Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.


    •  TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
    •   Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
    •  N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.