Hickory Springs Partners with Panama Jack
July 22, 2011,
HICKORY, N.C.-Hickory Springs has formed a license agreement with Panama Jack, the beach-products brand, for a line of futons.
The line includes 11 mattress-and-frame ensembles which convert from sofas to sleep surfaces, with two different mattress options--8-inch and 10-inch. The 8-inch mattress is made with Hickory Springs' Preserve bio-based foam and fiber, while the 10-inch mattress includes an innerspring layer with the foam.
Hickory Springs is using the term "convertible furniture" for the collection "because the futon has evolved to be a much more stylish, high-quality and versatile product," said Dwayne Welch, executive vice president. Welch described the Panama Jack brand as "youthful and adventurous, but also resonates with 50-year-olds who know the name from when they were children."
Other Articles By Author
HFN Launches Interactive Idea Book
HFN's DIGITAL EDITION
COVER STORY: HFN Turns 90
We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.
ALSO IN THIS ISSUE:
- Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
- Omnichannel Retailing - In the Mobile App World, Time is Money