High Point Market Shows Upswing in New Buying Groups

Posted on November 8, 2010 by HFN Staff

HIGH POINT, N.C.-The upbeat buzz from the recent High Point Market left exhibitors and buyers with the feeling that things may be turning around, according to the High Point Market Authority.

The total attendance numbers from last month's Market were 71,416, and there were good signs within those figures that accounted for the positive mood most felt as the Market Week ended, the Authority said.

"In addition to retaining and catering to our existing buyers, we have made new buyers a priority and we saw good growth in that category," said Brian Casey, president and chief executive officer of the High Point Market Authority. "Although buyer attendance was essentially flat year over year at 42,413, actual buying organizations increased by about 5 percent, and for companies who are new to High Point the numbers increased by 14 percent."

Overall sales personnel for both buyers and exhibitors showed a decline as retailers sent fewer people and exhibitors made do with smaller staffs. "That is a common trend we're seeing in this economy overall," Casey said. "Yet market performed very well. Business was brisk and this market has positioned us well for future growth."


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