Houzz Releases Home Design Handbook

Includes tips for increasing brand awareness on Houzz
December 21, 2016Allison Zisko

Houzz logoPALO ALTO, Calif.—Houzz has released the second edition of its handbook that provides home design brands and others with best practices and insights for both organic engagement and advertising programs on Houzz.

Houzz is an online platform for home renovation and design that connects homeowners with professional service providers and provides design inspiration. It also sells home furnishings products, as well as cabinetry, hardware, faucets and other home building and remodeling products. More than 40 million homeowners and professionals visit Houzz each month to research ideas, find pros and purchase products, Houzz said.

The guidebook demonstrates how companies can use Houzz to share their brand and product stories with homeowners and professionals and how to showcase products in the Houzz Marketplace, among other guidelines.

Request a copy of the limited edition Houzz for Brands book here.

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor
azisko@hfnmag.com

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.

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