Houzz Releases Home Design Handbook
December 21, 2016,
PALO ALTO, Calif.—Houzz has released the second edition of its handbook that provides home design brands and others with best practices and insights for both organic engagement and advertising programs on Houzz.
Houzz is an online platform for home renovation and design that connects homeowners with professional service providers and provides design inspiration. It also sells home furnishings products, as well as cabinetry, hardware, faucets and other home building and remodeling products. More than 40 million homeowners and professionals visit Houzz each month to research ideas, find pros and purchase products, Houzz said.
The guidebook demonstrates how companies can use Houzz to share their brand and product stories with homeowners and professionals and how to showcase products in the Houzz Marketplace, among other guidelines.
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ALSO IN THIS ISSUE:
- TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
- Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
- N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.