J.C. Penney Moves Cindy Crawford Outdoors
February 11, 2010,
NEW YORK-J.C. Penney is rolling out to its stores this week the second wave of Cindy Crawford branded home products, taking the line into the great outdoors.
The introductions include two casual dining and seating sets, Santa Cruz and Latigo Wicker, plus outdoor tabletop, decorative accessories and specialty outdoor items like a gazebo and umbrella. There are also selected additions to the textiles, lighting, furniture and home decor lines.
When the program was first introduced last September, Jeff Allison, executive vice-president of J.C. Penney's home division, said, "As one of the most recognized women in the world, Cindy's roles as wife, mom and businesswoman bring an understanding to what Penney customers' lives are like and what they desire in a home."
Price are moderate, in keeping with the positioning of the brand. The five-piece Latigo wicker sectional is $999, while the gazebo with netting is $399.
Specialty pieces include outdoor rugs and decorative pillows, hurricane lanterns and tiki-type outdoor torches as well as earthenware dinner ware and margarita glasses.
The new products are reaching store shelves this week.