J.C. Penney Moves Cindy Crawford Outdoors

NEW YORK-J.C. Penney is rolling out to its stores this week the second wave of Cindy Crawford branded home products, taking the line into the great outdoors.

The introductions include two casual dining and seating sets, Santa Cruz and Latigo Wicker, plus outdoor tabletop, decorative accessories and specialty outdoor items like a gazebo and umbrella. There are also selected additions to the textiles, lighting, furniture and home decor lines.

When the program was first introduced last September, Jeff Allison, executive vice-president of J.C. Penney's home division, said, "As one of the most recognized women in the world, Cindy's roles as wife, mom and businesswoman bring an understanding to what Penney customers' lives are like and what they desire in a home."

Price are moderate, in keeping with the positioning of the brand. The five-piece Latigo wicker sectional is $999, while the gazebo with netting is $399.

Specialty pieces include outdoor rugs and decorative pillows, hurricane lanterns and tiki-type outdoor torches as well as earthenware dinner ware and margarita glasses.

The new products are reaching store shelves this week.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN May digital issue

    HFN's DIGITAL EDITION

    May 2017


    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    ALSO IN THIS ISSUE:

    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money