Joss & Main Launches Shoppable Platform on New HGTV Series
November 23, 2016,
BOSTON—Through a new partnership with HGTV’s new series, “Brothers Take New Orleans,” online home retailer Joss & Main will provide furniture and décor for transformed houses in New Orleans to benefit families on the Affordable Living List.
A renovated home on the new "Brothers Take New Orleans" TV show.
Viewers will be able to easily shop the same budget-friendly looks seen on Brothers Takes New Orleans through daily sales on Joss & Main.
In the series, siblings Jonathan and Drew Scott work side by side in traditional “shotgun” houses in the heart of New Orleans and restore the historical gems to their former glory. On four of this season’s episodes, the spaces will be fully furnished and decorated by Joss & Main to benefit families on the St. Bernard Project’s Affordable Living List. “Brothers Takes New Orleans” premieres Nov. 23, along with the launch of shoppable daily sales on Joss & Main that will continue through Dec. 21.
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ALSO IN THIS ISSUE:
- TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
- Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
- N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.