Joss & Main Launches Shoppable Platform on New HGTV Series
November 23, 2016,
BOSTON—Through a new partnership with HGTV’s new series, “Brothers Take New Orleans,” online home retailer Joss & Main will provide furniture and décor for transformed houses in New Orleans to benefit families on the Affordable Living List.
A renovated home on the new "Brothers Take New Orleans" TV show.
Viewers will be able to easily shop the same budget-friendly looks seen on Brothers Takes New Orleans through daily sales on Joss & Main.
In the series, siblings Jonathan and Drew Scott work side by side in traditional “shotgun” houses in the heart of New Orleans and restore the historical gems to their former glory. On four of this season’s episodes, the spaces will be fully furnished and decorated by Joss & Main to benefit families on the St. Bernard Project’s Affordable Living List. “Brothers Takes New Orleans” premieres Nov. 23, along with the launch of shoppable daily sales on Joss & Main that will continue through Dec. 21.
Other Articles By Author
Macy’s Discusses Virtual Reality Test at HFN’s Omnichannel Summit
HFN's DIGITAL EDITION
One Kings Lane Flashes Forward
Formerly a flash-sale only website, One Kings Lane—now under the ownership of Bed Bath & Beyond—evolves into a lifestyle retailer with a new physical presence.
ALSO IN THIS ISSUE:
- HFN Tech & Omnichannel Study- Although e-commerce shopping is increasing dramatically among consumers, home retailers lag in their current and future tech investments and implementation.
- Market Previews: High Point & Tabletop- The newest collections and influencer trends emerge in our High Point Market and N.Y. Tabletop Show special sections.