Joss & Main Launches Shoppable Platform on New HGTV Series

Joss & Main will provide furniture and décor for needy families
November 23, 2016Allison Zisko

JossMain_HGTV_NewOrleansA renovated home on the new "Brothers Take New Orleans" TV show.
BOSTON—Through a new partnership with HGTV’s new series, “Brothers Take New Orleans,” online home retailer Joss & Main will provide furniture and décor for transformed houses in New Orleans to benefit families on the Affordable Living List.

Viewers will be able to easily shop the same budget-friendly looks seen on Brothers Takes New Orleans through daily sales on Joss & Main.

In the series, siblings Jonathan and Drew Scott work side by side in traditional “shotgun” houses in the heart of New Orleans and restore the historical gems to their former glory. On four of this season’s episodes, the spaces will be fully furnished and decorated by Joss & Main to benefit families on the St. Bernard Project’s Affordable Living List. “Brothers Takes New Orleans” premieres Nov. 23, along with the launch of shoppable daily sales on Joss & Main that will continue through Dec. 21.

“We have had a long standing relationship with HGTV and are honored to be involved in their new series, ‘Brothers Take New Orleans,’” said Paul Toms, general manager, Joss & Main. “Joss & Main is a perfect complement to the spaces overhauled on the show—offering stylish décor and furniture that can make a beautifully renovated space instantly feel like home. Taking an integrated approach, our daily shoppable sales will also offer affordable home design to families across America.”

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor
azisko@hfnmag.com

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.

Videos

  • Macy’s Discusses Virtual Reality Test at HFN’s Omnichannel Summit

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover October 2017

    HFN's DIGITAL EDITION

    October 2017


    COVER STORY:

    One Kings Lane Flashes Forward

    Formerly a flash-sale only website, One Kings Lane—now under the ownership of Bed Bath & Beyond—evolves into a lifestyle retailer with a new physical presence.


    ALSO IN THIS ISSUE:

      •  HFN Tech & Omnichannel Study- Although e-commerce shopping is increasing dramatically among consumers, home retailers lag in their current and future tech investments and implementation.
      • Market Previews: High Point & Tabletop- The newest collections and influencer trends emerge in our High Point Market and N.Y. Tabletop Show special sections.