Las Vegas Splendor: Phillips Collection Targets Younger Consumer With Broken Line
Posted on August 29, 2012 by
The legs of Pierce tables pierce through the top. phillipscollection.com
The Phillips Collection unveiled Broken Line, a family of tables, consoles and decorative wall art created by the Brooklyn, N.Y.-based design firm Broken Line Design.
Broken Line items are made of chamcha wood, an exotic form of acacia found in northern Thailand. The cocktail tables, dining tables and consoles are slightly smaller--and less expensive--than most of the creatively organic offerings from Phillips.
"Our best-selling Origins Collection features one-of-a-kind colossal slabs and roots and sometimes the items are too large for a younger buyer with a smaller home or apartment," said Jason Phillips, creative director. "The fact that we were targeting a younger audience with smaller homes presented the challenge of trying to hit certain 'magic' retail price points."
Broken Line's Pierce tables mix warm, organic materials with time-honed joinery and a playful leg. The table's legs seemingly pierce through the slab top.
Skew tables take shape by joining two solid slabs of acacia wood. The skewed construction creates a geometrical perspective.
Toponeath tables can be positioned with the flat surface on top or flipped over with a piece of floating glass. The name of the collection is derived from topography, and the effect of motion happening underneath the surface.
Also included is Tumbling Cubes wall decor that includes spheres and other shapes. The cubes are available pre-mounted to a back panel or as larger, loose cubes for arrangement on a wall.
"The guys at Broken Line did a great job presenting solutions we didn't even think of," Phillips said. "Harnessing their talent and unique perspective gives Phillips Collection yet another audience to reach out to."