Las Vegas Splendor: Safavieh Debuts Wall Decor

The mirror and wall decor categories continue to attract new players, and Safavieh is the latest manufacturer to break into this category. At the Las Vegas Market Safavieh debuted its mirrors and wall candle holders, a grouping of about 100 SKUs strong, said Jonathan Yaraghi, furniture manager. The addition was due to "customer demands," he said. Overall the company has 30,000 SKUs, and the new mirrors and wall decor bring "another element to customers."

"Wall decor and accessories are a natural extension for the Safavieh brand, taking us one step closer to our goal of becoming a total lifestyle source in home decorating," said Arash Yaraghi, principal, Safavieh. "We have been selling this category in our retail stores and it is growing. We felt the time was right to launch a collection for our wholesale customers."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

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  • HFN cover for September 2017

    HFN's DIGITAL EDITION

    September 2017


    COVER STORY:

    2017 State of the Industry Report
    Cautious Optimism, Mixed Results

    Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.


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