Leggett & Platt Partners with Second City for Web Videos
March 13, 2013,
CARTHAGE, Mo.-Leggett & Platt has teamed with comedy writers from Second City Communications to create a series of web videos focusing on the benefits of the 300ez recliner mechanism.
The videos are available on lpcycleman.com and center on Cycle Man, described in a Leggett & Platt statement as "an eccentric components tester living in a lair beneath Leggett & Platt's headquarters. He's dedicated to ensuring the 300ez recliner mechanism is strong yet easy to use, and employs wild techniques to get the job done."