Macy's Adds Outdoor Furniture Collections

NEW YORK-Macy's has introduced Macy's Outdoor Furniture, designed with both  urban-dwellers and suburbanites in mind.

The new line will be available in 20 Macy's department stores and Macy's furniture  galleries in New  York,  New  Jersey,  Connecticut, Massachusetts, Delaware and Virginia this spring.

Designed  to  evoke  old-world appeal, using aluminum or resinweave wicker, Macy's  Outdoor  Furniture  Collections  includes a wide assortment of dining sets, seating groups, bar  sets,  and wood- burning fire pit chat sets.  There is also a wide range of accompanying accessories including serving carts, end tables, umbrellas and bar stools available.

 Prices range from $300 to $10,000.

"Macy's  Home  Store  has  a  terrific opportunity for market dominance and growth  potential  with  the addition of outdoor furniture to round out our existing  home merchandise assortments," said Jeff Kantor, president, GMM of  Macy's  Home  Store.   "The  New York  metro area is the number one market  for outdoor  furniture, and we're excited to offer this product in 20 locations along the  East  Coast."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


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