Macy's Adds Outdoor Furniture Collections
Posted on March 19, 2010 by
NEW YORK-Macy's has introduced Macy's Outdoor Furniture, designed with both urban-dwellers and suburbanites in mind.
The new line will be available in 20 Macy's department stores and Macy's furniture galleries in New York, New Jersey, Connecticut, Massachusetts, Delaware and Virginia this spring.
Designed to evoke old-world appeal, using aluminum or resinweave wicker, Macy's Outdoor Furniture Collections includes a wide assortment of dining sets, seating groups, bar sets, and wood- burning fire pit chat sets. There is also a wide range of accompanying accessories including serving carts, end tables, umbrellas and bar stools available.
Prices range from $300 to $10,000.
"Macy's Home Store has a terrific opportunity for market dominance and growth potential with the addition of outdoor furniture to round out our existing home merchandise assortments," said Jeff Kantor, president, GMM of Macy's Home Store. "The New York metro area is the number one market for outdoor furniture, and we're excited to offer this product in 20 locations along the East Coast."