Massoud Names Griest Creative Director
June 13, 2011,
DALLAS-Upholstered furniture manufacturer Massoud has appointed industry veteran Ronna Griest to the newly created position of creative director.
In her new role, Griest will be responsible for the overall creative direction of the line, including fabric selection, frame development and trade showroom merchandising. She will also work closely with Massoud's sales team, dealer and designer customers to help shape and strengthen the company's marketing and merchandising direction. Griest will report directly to Massoud CEO Chuck Massoud.
Other Articles By Author
Von Tobel Cites Brass Textures Among Top Trends
HFN's DIGITAL EDITION
2017 State of the Industry Report
Cautious Optimism, Mixed Results
Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.
ALSO IN THIS ISSUE:
- TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
- Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
- N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.