Massoud Names Griest Creative Director
June 13, 2011,
DALLAS-Upholstered furniture manufacturer Massoud has appointed industry veteran Ronna Griest to the newly created position of creative director.
In her new role, Griest will be responsible for the overall creative direction of the line, including fabric selection, frame development and trade showroom merchandising. She will also work closely with Massoud's sales team, dealer and designer customers to help shape and strengthen the company's marketing and merchandising direction. Griest will report directly to Massoud CEO Chuck Massoud.