Morris Furniture Co. Celebrates New Store Opening

FLORENCE, Ky.-Morris Furniture Co. will celebrate its newest Morris Home Center location with a ribbon-cutting ceremony here tomorrow evening.

The new 100,000-square-foot Morris Home Center includes five stores under one roof--Morris Home Furnishings, Ashley Furniture HomeStore, The Better Sleep Shop, The Morris Big TV Store and the Morris Back Room.

"The new Morris Home [Center] gives consumers one-stop shopping convenience," said Larry Klaben, president and CEO of Morris Furniture Co. "Shoppers are able to see the area's largest selection of upholstery, leather sofas, dining rooms, living rooms, bedrooms, mattresses and HDTVs all in one place. Visitors can enter any one of the four exterior entrances and visit four stores and the Morris Back Room through mall-like inter-store connectivity for a truly unique shopping experience."

The showroom is organized into lifestyle environments, displaying furniture collections together by style. An estimated $5,000,000 was invested in remodeling, fixtures and showroom inventory, according to the company.

Morris Furniture Co., Inc. started in Dayton in 1947 and currently operates 17 home furnishings showrooms throughout Dayton, Cincinnati, Columbus and northern Kentucky. The company opened a Springdale Morris Home Center in November 2010. This five-store complex was built next to the company's existing Ashley Furniture HomeStore near the Tri-County Mall. The company also operates a 45,000 -square-foot Ashley Furniture HomeStore in Crescent Springs, Ky.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN Cover July 2017

    HFN's DIGITAL EDITION

    July 2017


    COVER STORY: Bloomie's Home Makeover

    The luxury department store retailer unifies its home floors at its flagship store on 59th Street in New York City and modernizes the shopping experience.


    ALSO IN THIS ISSUE:

    • The American Makers - Retailers grapple with the rewards and challenges of selling American-made home furnishings.
    • Category Trends: Tabletop - The newest cocktail and dining trends influence barware and serveware design.