National Home Furnishings Month Promotes Partnerships
November 16, 2010,
LAS VEGAS-Participation in the second annual National Home Furnishings Month in September increased 30 percent over the inaugural year, according to World Market Center Las Vegas, which sponsored the event.
More than 9,000 retailers nationwide participated in the marketing initiative, which included taking advantage of a listing on the homeyet.com store locator section, a complementary toolkit and in-store promotions. The 2010 campaign also featured a month-long home mortgage sweepstakes that retailers promoted in their stores and online during the month of September.
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ALSO IN THIS ISSUE:
- TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
- Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
- N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.