National Home Furnishings Month Promotes Partnerships

LAS VEGAS-Participation in the second annual National Home Furnishings Month in September increased 30 percent over the inaugural year, according to World Market Center Las Vegas, which sponsored the event.

More than 9,000 retailers nationwide participated in the marketing initiative, which included taking advantage of a listing on the store locator section, a complementary toolkit and in-store promotions. The 2010 campaign also featured a month-long home mortgage sweepstakes that retailers promoted in their stores and online during the month of September.

The broad-based initiative focused on creating extensive partnerships with retailers nationwide and leveraged prominent online platforms such as Facebook and In addition, a satellite radio tour featuring HGTV's Monica Pedersen aired nearly 1,600 times during September.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


  • Von Tobel Cites Brass Textures Among Top Trends

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover for September 2017


    September 2017


    2017 State of the Industry Report
    Cautious Optimism, Mixed Results

    Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.


    •  TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
    •   Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
    •  N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.